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About Serendipity Shops

Serendipity is not just a shop. It is  another way to look at fashion!

 

History

Serendipity story began operating during 2007 in Athens. Serendipity is not just a clothing store a place that meets fashion trends, creating a dynamic view of style.

The owner Afroditi Papaxenou studied Fine Arts at Corcoran Museum and College of Art in Washington DC.  A few years after she created a shop based on her ideal place for shopping. With this logic, she incorporated her passion for travel and transformed  the shop into a trip to world markets. E voila! The Serendipity Shop. You enter through the Ksanthou Street rhumb and dropped onto an elegant temple of fashion. Now that's luck! And luck helps the brave ones as we say In Greece!

 

The Idea

"I like places that you can stare for hours and you can discover your own small or large treasures. I like when I walk into a store with no specific structure, no rules on where to find things. I always wanted to build a space that resembles a room full of magical surprises. "  claims the owner of Serendipity and considers that the clothes are also a form of art. The most important is that you can find totally unique pieces.

 

Philosophy

This is a mosaic of trends and styles. A unique blend or else the anthem of mix and match. It is where most probably Patricia Field (stylist and clothing designer of Sex in the city and the exclusive stylist Sarah Jessica Parker) would feel like home not only because you can have a look and buy her clothes but also because her own philosophy is breathing freely: "all fit enough to discover your personal style, and advocate"

 

 

 The feeling

Unlike other places here at erendipity clothes and people are breathing together. Here there is no pressure to buy. In the morning you can enjoy your coffee and discussions on the prevailing fashion trends. The afternoon jazz thing and all friends finds there fashion haunt, here at Serendipity.